SEO Partner

Newspaper and Yellow Page companies are having a tough time in the current market.  Their core products have typically been print advertising.  Pre-google era this has been the best form of advertising for small businesses.  Up until recently they have been unwilling to change or expand their product set.  So many newspapers have declared bankruptcy over the past year because of this.

This year a light finally clicked with these companies.  They have the sales force and access to millions of local customers wanting to get online and spend money advertising online.  Like most companies they are big and slow moving, so the quickest way to market is to partner with a SEM company.

There are a few companies in the space that know how to market and sell themselves to these companies, but when it comes to execution of their SEO product they typically fail. 

So how should a newspaper agency or yellow page company evaluate a SEO Partner before allowing them to possible jeopardize their clients.  Ask to look at their process.  If you have been told, "we have proprietary technology" and can't tell you what the technology is or show it to you, RED FLAG.  If they outsource SEO work to India or the Philippines, RED FLAG.  Can they show you their roadmaps and be transparent, if not RED FLAG.

I don't want to make anyone mad that does outsource work overseas.  Sometimes it works, especially for data entry type jobs.  However, don't outsource call centers.  I recently had American Express call about some charges on my card during a trip I took.  I couldn't understand and had to keep asking the person to repeat themselves.  My confidence in that company just took a nose dive.  Or the Dell computer that sent me through hell using an overseas call center.  I finally just sent the laptop back and will never buy another Dell laptop.

Boostability is a company that uses SEO technology to cost-effectively service Local customers.  They are an open book.  They will show you everything from the technology being used in-house to the work force they use in Utah.  They stay completely transparent to their partners.

Give these guys a call if you are looking for an SEO Partner or SEO reseller.  For PPC their are many companies out there to choose from, Marchex, Webvisible, Clickable, Acquisio, etc.